The 25 people you should follow in FinTech

I get a lot of lists these days of the most powerful people in FinTech.  Many of these lists include me, for which I’m honoured and grateful, and come from esteemed organisations like City AM (I’m #9 this week) and Financial News (I’m one of their Top 40).

However, my friends on twitter involved in FinTech felt that some of the lists included people that were inappropriate.  This is because most of these lists use the ‘social media influence’ of key industry leaders via a metric like Klout, which is far from perfect and not a complete representation of someone’s actual influence. For example, Jamie Dimon, who has considerable influence in the financial services industry, doesn’t have a Klout score at all because he is not active on social channels. So, how can we better determine who is influential in financial services?

As a result a new crowdsourced list of top influencers has been produced by The Financial Brand.  Here’s their Top 5 and checkout The Financial Brand for the full list.

1. Brett King

The CEO and co-founder of Moven, King is also a bestselling author andBreaking Banks radio show host. Often provocative and sometimes polarizing, King was named “King of the Disruptors” by Banking Exchange magazine, with American Banker naming him Innovator of the Year in 2012. King has been regularly featured in trade and business publications as well as broadcasts, and has spoken to more than a quarter of a million finance professionals in over 40 countries in the last 3 years. He is currently working on his newest book, Augmented, due out this Fall. You can follow Brett’s thoughts on hisBanking4Tomorrow blog.

If you don’t like rapid, earth-shattering change and you work in a bank, you should start looking for a new job in another industry…

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2. Chris Skinner

Chris Skinner is a London-based independent commentator on the financial markets and the chairman of the Financial Services Club. He is the author of ten books including his most recent bestseller, Digital Bank. He is also chief executive of the research firm, Balatro Ltd, and a regular commentator on BBC News, Sky News and Bloomberg about banking issues. Chris is known for regular speaking and keynote presentations at leading industry forums. You can also follow Chris’ daily writings on his Financial Services Club blog.

Just like Apple, there’s a lot of folks trying to associate themselves with the FinTech brand but, for me, these guys are the real deal.

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3. Jim Marous

Jim Marous started his career in banking and is currently the publisher of the Retail Banking Strategies section of The Financial Brand and well as the owner and publisher of the Digital Banking Report. Marous advises develops commentary on customer experience, portfolio growth, innovation, marketing strategies, channel shift and digital transformation. Marous has been featured on CNBC, CNN, The Wall Street Journal, New York Times, The Financial Times, The Economist, Banking Strategies and the American Banker and has spoken worldwide.

The biggest challenge for banking in this age of disruption will be to break free from the patterns and comfort level of the past and accept the realities of the new digital marketplace – it is the non-banks that are setting the expectations for the new generation of banking consumers.

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4. Ron Shevlin

Ron Shevlin has been a management consultant and industry analyst for more than 25 years, working for leading consulting and analyst firms like Aite Group, Forrester Research, and KPMG Nolan Norton. Shevlin is currently director of research at Cornerstone Advisors where his research focuses on retail banking products and services. He is the author of the bestseller, Smarter Bank and is the author of the award-winning blogSnarketing 2.0 which is published by The Financial Brand. He is also a regular guest on the Breaking Banks radio show, providing his offbeat take on the issues faced in the banking industry.

The talk of impending death of large banks is way overstated, as is talk of the ‘unbundling’ of banking. Large FIs will become ‘rebundlers’ – integrating and coordinating the products and services of hundreds of smaller players and upstarts into cohesive and coherent offerings that consumers can make sense of. That’s the future of banking. Industries get disrupted by technologies, not by individual firms.

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5. Bradley Leimer

Bradley Leimer is the head of innovation at Santander, N.A., where his team serves as an observatory for the Santander global organization on trends originating in the U.S. that have the potential to expand and accelerate globally. He has additional perspective leading marketing and technology efforts from within the bank and credit union industry and from working with more than 6,500 financial services clients. Bradley is an outspoken writer and speaker about banking and technology trends, and is an advisor for startups and industry conferences.

Working together, we’re making financial services and financial technology better and more inclusive for generations to come.

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